You fulfill roles as a mother, daughter, wife, female boss, female employee, but above all, you are yourself； Ritera is a fashion brand that celebrates the journey of self-acceptance and empowers women to embrace their true selves. Our founder, Ms. Karen Kiny, grew up in a family where women were undervalued, which led to psychological and physical challenges, including weight gain. However, she always had a passion for dressing up dolls, and even created fashionable outfits for them. As an adult, she joined a international fashion company, but her own body image issues and relentless ridicule from others shattered her confidence. However, she learned a valuable lesson at this company: to embrace herself first.